Privacy Policy

1. Information We Collect

a. Personal Information

When you voluntarily submit information through forms, demo bookings, contact requests, or other interactions, we may collect:

• Name
• Email address
• Phone number
• Clinic / company name
• City or location
• Any other information you choose to provide

b. Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent
• Referring URLs
• Interaction behaviour

This information may be collected through cookies, pixels, analytics tools, and similar tracking technologies.

2. Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

a. Consent

Where you have provided explicit consent, such as submitting a form or opting in to marketing communications.

b. Contractual Necessity

Where processing is necessary to respond to demo requests, business enquiries, distributor onboarding, or service-related communications.

c. Legal Obligations

Where processing is required to comply with applicable laws, regulatory requirements, or lawful government requests.

d. Legitimate Business Interests

Where processing is necessary for legitimate business purposes, including improving website functionality, enhancing user experience, marketing our products, preventing fraud, or protecting our legal rights.

3. How We Use Your Information

We use collected information to:

• Respond to enquiries and demo requests
• Provide information about our products and services
• Communicate updates, offers, and relevant marketing content (where permitted)
• Improve website functionality and performance
• Analyse user behaviour and traffic patterns
• Maintain internal records
• Comply with legal and regulatory obligations

We do not sell or rent your personal data to third parties.

4. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance functionality and user experience.

Types of Cookies We May Use:

a. Essential Cookies

Necessary for the website to function properly.

b. Analytics Cookies

Used to understand website traffic and usage behaviour. This may include tools such as Google Analytics.

c. Marketing Cookies

Used to deliver relevant advertisements and measure campaign effectiveness. This may include tools such as Meta Pixel or similar platforms.

These third-party tools may collect anonymised or aggregated information in accordance with their respective privacy policies.

Cookie Consent

Where required, users are presented with a cookie consent banner allowing them to accept or manage cookie preferences. You may also disable cookies via your browser settings. Disabling certain cookies may affect website functionality.

5. Data Retention

We retain personal data only for as long as necessary to:

• Fulfil the purpose for which it was collected
• Comply with legal, regulatory, or contractual obligations
• Resolve disputes and enforce agreements

When personal data is no longer required, it is securely deleted or anonymised in accordance with applicable laws.

6. Sharing of Information

We may share personal information only in the following circumstances:

• With trusted service providers assisting in website operation, marketing, analytics, or IT support (under confidentiality obligations)
• When required by law, regulation, court order, or legal process
• To protect our rights, safety, property, or prevent fraud

We do not authorise third parties to use your data for their independent marketing purposes.

7. International Data Transfers

In certain cases, your information may be processed or stored on servers located outside India through third-party service providers.

Where such transfers occur, we take reasonable measures to ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable laws.

8. Data Security

We implement reasonable technical and organisational security measures to protect personal data from unauthorised access, misuse, alteration, loss, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

10. Your Rights

Subject to applicable law, you may have the right to:

• Access the personal data we hold about you
• Request correction or update of inaccurate information
• Request deletion of your personal data (subject to legal obligations)
• Withdraw consent at any time (where processing is based on consent)
• Object to processing based on legitimate interests
• Opt out of receiving promotional or marketing communications
• Lodge a complaint with relevant regulatory authorities

Marketing Opt-Out

You may unsubscribe from promotional emails at any time by clicking the "unsubscribe" link included in such communications or by contacting us directly. Requests may be made using the contact details below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with a revised "Last Updated" date. Continued use of the website after changes constitutes acceptance of the updated policy.

12. Contact Information

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact:

Primelaze Private Limited
Registered Office: No. 306, Bharathiar Salai, Ashok Nagar, Lawspet, Puducherry, 605008
Email: calls@primelaze.com
Website: www.primelaze.com

Grievance Officer

In accordance with the Digital Personal Data Protection Act, 2023:

Name: Ayush Sharma
Email: calls@primelaze.com